BRAND/ON
A modular, pre-integrated solution that gives you a head start with the right tools tailored to your business needs.
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What is Amdocs BRAND/ON?
BRAND/ON is your shortcut to launching a telecom business-faster. Whether you're building a digital-first brand, enabling wholesale MVNOs, or launching fiber or IoT services, BRAND/ON delivers a curated set of technologies, pre-integrated tools, and AI-powered capabilities to fit your model and scale as you grow.
Amdocs' MVNX solution is an AI native telco in a box solution that simplifies your business processes, enabling you to focus on what matters most, your business success. Whether you're embarking on the journey or are already live, Amdocs MVNX is the ideal solution for crafting a complete digital offering. From the very beginning, we're right there with you, securing pivotal wholesale agreements and forging industry partnerships. Target niche markets, offer value added services, launch eSIM easily, dive into b to b sectors, go global, or venture into fintech and utilities. Integration, automation, say no more. Our built in partner integration and open API have you covered. Thinking of scaling up to an m b n e? Creating a new tenant is just a couple of mouse clicks away. Moreover, our modular BSS tools come with self-service features, giving you flexibility and control, harnessing a pay as you go SaaS model that lets you start small and scale seamlessly. Benefit from over thirty five years of industry experience, knowledge, and best practices. Let's make it amazing.
BRAND/ON - Built to Power Your Digital Telco
BRAND/ON Bundles
Digital MVNO
For digital-first brands launching fast with lean teams. Needs scalable digital operations, instant eSIM activation, seamless billing, and AI-driven care to grow efficiently.
Digital MVNO Bundle
- Digital BSS
- Digital Bill
- eSIM
- Media & Content
- Agentic MVNO
- Retain
Travel Brand
For MVNOs targeting travelers who expect reliable, instant connectivity. Requires global-ready operations, eSIM onboarding, and transparent roaming billing.
Travel Brand Bundle
- Digital BSS
- Digital Bill
- eSIM
Wholesales MVNE platform
For operators hosting multiple MVNOs. Needs multi-tenant management, automated onboarding, eSIM support, and unified billing for partners.
Wholesales MVNE platform Bundle
- Digital BSS
- Digital Bill
- eSIM
- Retain
Mobile influencer Sub Brand
For lifestyle or influencer-led brands targeting niche communities. Needs flexible offers, quick activation, AI personalization, and lifestyle service bundling.
Mobile influencer Sub Brand Bundle
- Digital BSS
- Digital Bill
- eSIM
- Agentic MVNO
- Media & Content
- Retain
Check Out Our White Label App: Your Brand, Your Experience, Ready to Launch
Our white label app lets you launch a fully branded mobile service with everything you need to attract and retain customers:
- Branded design - Your look and feel, powered by connectX.
- Custom plans - Let users build their own mobile plans.
- Flexible models - Prepaid, postpaid, hybrid, and more.
- Promotions - Launch offers, discounts, and campaigns.
- OTT & bundles - Add streaming and subscription services.
- All-in-one platform - Manage it all from a single interface.

What’s Inside the BRAND/ON Bundles?
Each BRAND/ON offering includes a powerful mix of Amdocs technologies - pre-integrated and fine-tuned to fit your specific business type.
Telco in a Box - Powered by Amdocs ConnectX
Your core SaaS BSS - modular, cloud-native, and AI-optimized. Supports everything from product catalog to customer care, charging, billing, and analytics.
Explore Digital BSS (Amdocs ConnectX)
Agentic MVNO- Powered by Amdocs AI
AI built for telecom. Powers customer engagement, support automation, churn prediction, and intelligent offer management-all out-of-the-box and ready to learn your business.
Explore AI Platform
eSIM - Powered by Amdocs eSIM Cloud
Seamless digital activation. Supports remote provisioning, real-time entitlement, and frictionless onboarding - perfect for digital-first and travel-focused brands.
Explore eSIM Platform
Media & Content - Powered by Amdocs MarketONE
Your plug-and-play ecosystem for value-added services. Easily bundle, upsell, and integrate third-party offerings-ranging from entertainment and insurance to cloud storage and wellness.
Explore Subscriptions Marketplace
Digital Bill - Powered by Amdocs Bill Experience
Modern billing and invoicing system with transparent usage breakdowns, personalized notifications, and seamless payment journeys - all designed to reduce bill shock and increase trust.
Explore Billing Platform
Retain - Powered by Amdocs Vindicia
Recover up to 50% of failed payments and minimize churn with Vindicia Retain AI-driven, risk-free solution, optimizing revenue and enhancing subscriber experience.
Explore Retain - Powered by Amdocs Vindicia
BRAND/ON's Benefits - Launch Faster, Grow Smarter
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Go live in under 3 months
Pre-integrated bundles reduce setup time and complexity.
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Low operational effort
Cloud-native SaaS model minimizes ongoing maintenance.
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New offers in minutes
Flexible product catalog and workflows enable rapid changes.
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Trusted technology
Used by leading MVNOs around the world.
Hello. This is Scott Piceno, editor of telecoms dot com here at MWC 23. We're here at the Amdocs' stand, but I'm talking to Calvin Collett of Mellon Digital. So Calvin, I know that we've come on the back of an announcement that you made live at the show. So perhaps you could start by summarizing that for us. Perfect. So we've we've just launched Mellon Digital, which is a digital MVNO digital enabler brand. So enabler ultimately enables MVNOs in the in the digital space. And and the reason we're a little bit different is we're one of the first digital enablers. So there are many traditional MVNEs or or or enablers in the market, but we're the first truly digital one. I think that's why this is unique. Okay. And so perhaps, you know, we were talking just before we started filming about how the word digital gets used quite a lot in the in the tech space. Perhaps you could just elaborate a little bit more on what the thinking is behind the creation of Melon Digital, what what market needs it addresses, that sort of thing. Sure. So I I think, as you say, digital's overused, digit digitization's overused, and and often misunderstood. And I think they get it really wrong. So what we try to do is start at the beginning and say, what does the telco industry need? And what, from a digitization perspective, needs to be digitized and what doesn't need to be? Because I think what happens is you over digitize things. And once you over digitize, you ultimately have a challenge where the positive journeys work, but the negative journeys don't work. And the operational procedures don't work. Like an example, you know, you sign up at two o'clock in the morning, but your operations run eight to five. So it's those kind of things and really trying to to unpack what needs to be digitized, as I said, and what doesn't need to be digitized. So we did that in a from a telco and mobile perspective. And I think the partnership with Amdocs has certainly allowed us to do it from a technology perspective. And our focus and operational expertise in the telco industry has and and specifically in the digital space, has has allowed us to to do this launch. Okay. So you kind of anticipated my final question as we're here on the Amdocs stand. Can you tell us a little bit more about the role that Amdocs your partnership with Amdocs has played in enabling all this? So I think it's a really important part because there are very few or next to no digital platforms out in the market. So we had this vision of what a digital telco needed to look like. So we we really hashed that out and we're very clear on it. And then we're looking for a partner, and we could find bits and pieces out in the market, but nothing that really aligned. And then we met up with Amdocs guys, and that had a fantastic vision of what a digital telco should look like and was very closely aligned to what we were looking for. So, you know, it's cloud native running on the back of AWS, was a really important metric for us. And then their vision of the product roadmap as well. So, you know, it's the the initial launch is is very much b to c and and it's very basics, sim led propositions and so on and so forth. But we've got a long visionary roadmap, and their road map matched us very close. And I think that was an important, part of the the the reason we chose them as a partner, longer term. Okay. That's great. Thank you very much. Awesome. Thank you.
Meet Melon Digital, the first truly digital MVNO enabler brand
Calvin Collett, Melon Digital founder & CEO, chats with Scott Bicheno about the launch of Melon and its partnership with Amdocs
BRAND/ON = Less Complexity, More Momentum.
- SaaS simplicity with cloud-native scale
- Launch-ready configurations-no heavy setup
- Built-in AI to power engagement, care, and growth
- Tailored bundles for each telco model

Learn more about BRAND/ON
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