Why AI Is Critical for an IoT Breakthrough: Insights from Gil Rosen

Why AI is critical for an IoT breakthrough - Insights from Gil Rosen
Gil Rosen
Gil Rosen, president and general manager, amdocs:next

Note: This byline was originally featured on TechTarget’s IoT Agenda.

Have you ever felt “notification overload” from your connected devices?

It often feels like our connected devices are alerting us too frequently. When we have this firehose of signals, it becomes overwhelming and eventually makes us not care about the alert anymore. Now imagine this feeling multiplied to the scale of a smart city.

For the Internet of Things (IoT) revolution to truly take off, artificial intelligence (AI) must be used to turn signals from connected devices into business and operational insights. This will move IoT from an “on the cusp” technology to something that significantly changes our culture.

When we turn IoT sensor signals in a physical environment into insights, we achieve the next level in the connectivity revolution. The internet and AI no longer “live” just in the screens of our devices, but all around us – effectively digitizing the physical world.

Understanding regular behavior is critical

It’s predicted that there will be more than 64 billion IoT devices by 2025, an increase from 10 billion in 2018, and 9 billion in 2017. As connected devices increase, so will notifications. We need to better understand normal behaviors in given locations to ensure these notifications add value, and AI is crucial in tracking this timeline.

Let’s say during regular hours, a connected sensor on the storage room of a small business opens 30 times instead of the average ten times. Or an elderly parent with the same daily routine isn’t following it as usual, and this is picked up by strategically placed, non-invasive sensors around the house. AI can be used to build in an intelligence layer by learning regular behavioral patterns, and then provide a suggestion or alert when something may be out of trend. This allows IoT devices to connect into a lifestyle seamlessly without businesses or users having to think about it.

As an industry, we need to talk about intelligent use cases like these, and not just show off clever gadgets. Otherwise, the value and potential adoption of IoT will not be realized.

From behavior analysis to predictions

Beyond looking for irregularities, an AI layer can also be used to give predictions of what might happen in the future, and change depending on the proposed outcome. Notably, it can make a connection between various sensors that humans can’t comprehend.

Take a smart city, for example. With a mix of noise and motion sensors, a city may be able to detect that a previous pattern led to a large gathering a few hours or days later. AI can give an alert of a probable event in the future, and call for closer monitoring. This connection creates a next step prediction that can be executed on.

Once sensors are widespread, everything will be tracked, and KPIs are created in the physical world, much like they are on an e-commerce website like Amazon. Physical locations then have the same efficiency as online shops. We can predict when people may come and go, how long they engaged, and better understand behaviors.

The digitization of the physical world relies on communications providers

Even with better intelligence, the IoT revolution is nothing without trillions of connected devices and seamless connectivity. The next step in the physical-to-digital revolution rests on the shoulders of communications providers (CSPs). Beyond implementing the right technologies in the cloud, CSPs will play a significant role in the physical deployment of sensors, and taking these solutions to market with enterprise and consumer customers. This adds another layer of services beyond traditional connectivity.

Further, large scale use cases such as smart cities and campuses will require more integration than anything we’ve seen before. It requires a facilitator to gather insights, create hotspots, enable consumer services, on-board devices to networks, care and maintenance. In their ability to provide this direct integration, CSPs will have a pivotal role. However, they’ll need to stake their place in the value chain now. If not, they lose the opportunity to scale “beyond faster pipes” and monetize this revolution.

There is so much waste in not understanding our surroundings. When we do understand it, it makes everything more efficient and us more knowledgeable. We can have safer cities, smarter buildings, more sustainable environments, and better support our communities. This is where the real impact of IoT will shine through.




Gil Rosen, president and general manager of amdocs:next, explains how AI will effectively lead to the digitization of the physical world.


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Gil Rosen, president and general manager of amdocs:next, explains how AI will effectively lead to the digitization of the physical world.