Family Banking Comes of Age: Report from Celent (part of Oliver Wyman)
Banking is evolving into a family experience. Banks who connect generations through digital solutions have the power to create lasting value for customers.
Family banking: The digital imperative
Financial institutions face a critical challenge: maintaining continuous customer engagement in an increasingly digital world. Today's families need more than standalone banking services – they need connected experiences that grow with them. Young users are stepping into digital finance while seniors seek secure ways to manage their money – and both groups rely on family support.
Family banking, powered by digital engagement, creates new opportunities across generations:
- Young customers gain supervised independence in digital banking while parents guide their financial journey
- Seniors manage finances confidently with trusted family oversight
Amdocs Family-First Banking helps financial service providers launch their own flexible, customized family banking services. Driven by Amdocs User Lifecycle Management solution, it supports youth and senior banking use cases, enabling complete control over functionality and user experience.
Download the Celent report to discover how family banking can strengthen your customer relationships and drive sustainable growth.
