Unlocking telco B2B growth potential: The vital role of a comprehensive end-to-end customer experience
IDC explores telco B2B growth potential with Amdocs & Microsoft’s Customer Engagement Platform.
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IDC's 2023 European Telco Networking and Operations Survey found the foremost driver of telcos' investments in OSS/BSS systems is the enhancement of customer experience (CX). This underscores the pivotal role CX plays in shaping the strategies of telecom operators as they endeavor to expand their B2B operations.
“Ultimately, the success of the B2B offering journey for telcos relies on ensuring accuracy, efficiency, and effective serviceability. By achieving these key factors, communications service providers can deliver a truly successful and satisfying B2B experience."
This report spotlights how Amdocs' Customer Engagement Platform, integrating Amdocs’ Commerce and Care Suite with Microsoft Dynamics 365, empowers telcos to navigate complex B2B sales journeys efficiently, streamline contract management, and harness the potential of AI-driven customer engagement.
