Feet in the cloud; Experience in the sky

In highly commoditized industries like telecommunications and financial services – where products and services from competing providers are often similar – customer experience (CX) is the ultimate differentiator

But creating a differentiated customer experience requires more than just a slick user interface. Experiences must be intentional, personalized and predictive. You need to support use cases like next best experience for each individual customer; intentional and predictive customer journeys tailored to personal preferences and behaviors; proactive remediation of customer journeys; churn prediction; resolution of experience issues in real time, and more. 

Read the full article to delve deeper into how not only large enterprises but the small and medium enterprises too can deliver amazing experiences by accessing the cloud, data and AI capabilities.

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This article first appeared on Light reading