How Are Consumers Using GenAI? Exploring Usage, Awareness Gaps, and Ethical Issues

What Generations are Using GenAI?

GenAI is widely used in some instances, but not others. Less than a quarter of consumers say they regularly (daily or every other day) use GenAI tools. Even less claim to use it frequently (once a week, to once every two weeks).

When looking at specific generations using GenAI regularly, Gen Z leads the way followed closely by Millennials. Just a small handful of Gen Z claim to have never used GenAI tools.

Gender Disparity in GenAI Adoption

There is a significant gender gap in GenAI usage. Nearly half of the women surveyed reported not using GenAI at all, compared to a quarter of men. Men are more likely to use GenAI for personal and professional tasks, including product research, negotiating, and job applications.

Proficiency and Ethical Concerns

Proficiency with GenAI is still relatively low. However, consumers want to improve their GenAI skills, especially among Gen Z and Millennials. Ethical concerns, such as biased information, job loss fears, and plagiarism, are prominent, particularly in work settings.

Personal Use of GenAI

Nearly half of general consumers have never used GenAI tools for personal purposes. Among those who do, common uses include searching for product information, navigating tense conversations, and negotiating. Gen Z stands out in leveraging GenAI more than older generations.

Understanding GenAI

Many consumers do not understand the difference between GenAI and general AI. However, awareness is higher among Gen Z and Millennials compared to Gen X and Boomers.

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