TM Forum survey uncovers major shift in BA leakage & trends

Discover more fascinating trends uncovered by the research, reflecting the rapid evolution of the world of business assurance, as well as its drivers, including transformation & migration, digital ecosystem assurance and customer experience assurance.

According to thought leader Gadi Solotorevsky, CTO Amdocs Business Assurance and Distinguished Fellow and Co-head of TM Forum’s Business Assurance group, the scale of this change is nothing short of alarming.

The figures were quoted from a recent survey conducted by TM Forum. And yet, when we look at the signals for what lies in store for the industry in the years ahead, the results are even more telling. The most significant are in the areas of transformation/migration, customer experience assurance and ML/AI.

• ML/AI: there has been a significant increase in the use of machine learning models for BA, with 47% of respondents already using them and 65% reporting positive results.
• Migration and transformation are two major issues currently challenging the BA domain. Over 50% of respondents have these specific functions in their organization.
• Customer experience is gaining traction in BA decision-making, with over 89% of respondents considering the impact of BA activities on customer experience.
• More investments and attention are needed in the areas of cost/margin assurance, regulatory assurance and digital ecosystem assurance.

According to Solotorevsky, these trends have dramatically increased the need for operators to source a guiding partner with the technological knowhow, tools and expertise to help them ensure growth while minimizing risk. We at Amdocs Business Assurance have been expanding and modernizing our solutions to keep pace with industry changes, and help CSPs achieve these goals.

To learn more, we highly recommend Solotorevsky’s recent article “AI and machine learning increasingly integral to business assurance.”