Why monetization strategies can be both robust and flexible

Indeed, by 2028, 5G connections are expected to account for over half of all mobile connections. In fact, many in developing countries may experience their first mobile connection through 5G, bypassing 3G and 4G entirely.

True, 5G was always intended to be more than a mere upgrade from 4G. By design, it was planned to have enhanced capabilities in latency, speed, coverage, capacity and density to allow for greater service diversity. This is also evident in 5G’s deployability, automation and openness, which when combined with infinite cloud-driven scalability, enables rapid service experimentation at unprecedented rates.

As a result, CSPs are being exposed to countless service diversity opportunities – creating numerous monetization avenues. Just look at the growth in services that relate to necessity-driven enterprises: trials and deployments in automotive, retail, manufacturing, venues, universities, ports and utilities, which all point to B2B2X momentum, leveraging a wide range of 5G features.

But as devices and services diversify, CSPs are set to face an increasing intensity of challenges. Some of the most significant include prioritizing, launching and placing monetary value on opportunities ahead of the competition. While not everything can be fully predicted in advance, forward-thinking service providers have recognized that in an environment driven by change, several drivers matter the most when it comes to monetization:

• Change is the new normal: If AI has proven anything, it’s that both disruptions and opportunities are close at hand. CSPs’ own organizations are already changing rapidly, and they need ever more flexible toolsets.
• The need to embrace new opportunities, business models and charging methods: As opportunities emerge, CSPs need to leverage extreme usability, AI and APIs to gain a competitive advantage.
• Selective partnerships are essential for critical service prioritization: As the expansion of possibilities increases the need for segment specialization, CSPs must manage partnerships more effectively, and trust those who have credibility operating in this fluctuating environment.

Ultimately, in pursuit of market leadership, CSPs must take a balanced monetization approach that accommodates change as needed – supporting convergence ambitions while also allowing for modular growth and integration with existing systems. It must be both synergistic and independently controllable, robust yet open; reliable yet future-proof, and scalable at both platform and service levels to facilitate testing and growth as needed.

By leveraging next-generation monetization assets, this seemingly contradictory list of requirements becomes achievable through a unified approach to charging – one that combines network-wide visibility with financially-driven prioritization.

To discover how Amdocs can help you achieve both robustness and flexibility in your monetization strategies, visit Amdocs Charging.