The desire for an integrated set of digital services has led consumers to seek out a single bill, discovery, and playback interface.
Telco and service providers can capture some of the value from these services by offering value bundles. However, the integration technical and commercial cost threatens to outweigh the benefits for many telcos and service providers.
The 5 integration barriers A CSP should avoid
Integration may be scary but it doesn't have to be! With this eBook you can overcome all 5 of the integration barriers and be a success. CSPs are on the move towards bundling third-party OTT services with telco, with a particular focus on the key steps towards developing this partnerships and the commercial, technical, and operational challenges that such partnerships present. The road to a successful integration is fraught with integration and monetization barriers that must be negotiated before any player can take full advantage of this opportunity.
Here we bring you the five most significant of them:
- Bundling subscriptions & Billing
- Technology challenges
- User management
- Scale of integration
- Content service delivery
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