Research reveals what customers want from banking personalization
Discover the personalization mechanisms banks can utilize to engage with customers.
Layout canvas
Personalization means something very different to customers than it does to banks. We asked customers to define and describe a great personalization experience. The results surprised us.
Explore how to better set your customer experience strategy, including understanding your customer pain points and identifying banking personas from our four distinct customer types.
We explore the types of experiences that make personalization meaningful to banking customers, helping to inform any serious commitments to technology solutions.
In-depth discussions with banking customers explore:
- People’s banking and non-banking experiences with personalization
- How consumers define and view personalization
- What people want from personalization
- Experiences consumers see as ripe for improvement with personalization
