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Point of View

In the business of creativity

In the business of creativity

Gil and creativity expert Fredrik Härén discuss creative exploration, the importance of storytelling and the art of rhetoric.

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Gil Rosen, CMO, Amdocs

S2 E8

17 Feb 2022

32:02

In the business of creativity

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Feb 17, 2022
Episode 8: In the business of creativity

Innovation has become a major buzzword in the business world today. But what about words like creativity, storytelling and exploration? Some say creative thinking is the foundation of strength in problem-solving skills and the backbone of a successful business strategy, and yet it can so often be overlooked by business leaders.

In this episode of POV, Gil sits down with guest Fredrik Härén, an author, keynote speaker and expert on creativity in business. Fredrik has penned over 10 books on innovation, creativity and change, and he’s been invited to speak at over 2,000 conferences on the subject.

During the episode, Gil and Fredrik discuss creative exploration, the importance of storytelling and the art of rhetoric. Fredrik also shares his perspective on why he believes creativity has provided a solid foundation for all of the greatest inventions in history, and how we can all leverage our internal resources to reach our fullest potential.

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