To infinity and beyond: have consumers’ demands gone OTT?
In a world where everyone has learned to live, work and play under one roof, are streaming services ready to provide an all-in-one solution, giving consumers access to everything they need in one place? And is that what they really want?
During the pandemic, just over half (51%) of those surveyed found themselves accessing more video streaming services, followed by gaming services (47%), and music streaming services (44%). As this report finds, these trends might well be set to stay.
This research, undertaken in January 2021, set out to ascertain the drivers that dictate where providers will go from here. And how they can improve service offerings and customer experiences. To that end, we asked respondents…
- What are they watching and how?
- What do they want to see more of?
- What strengthens their loyalty to a service provider?
- What’s more important: quality, quantity or price?
Discover the answers to all those questions – and the implications drawn from them – when you read the findings in full.
