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Research: When it comes to new viewing experiences, what would consumers pay more for?

Research: When it comes to new viewing experiences, what would consumers pay more for?

Our survey of 1,000 US consumers outlines pain points, trends and new experiences consumers want around major television and streaming events.

Michael Zema

Corporate Communications

13 Jan 2022

Research: When it comes to new viewing experiences, what would consumers pay more for?

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In its recently released streaming and pay-TV report, Amdocs surveyed 1,000 consumers across the U.S. to uncover what new experiences they want when watching live events like this years’ Winter Olympics.

According to the findings, consumers now have new, specific criteria that determine value from their service and content providers, and they want to engage more than before.

“These findings, coupled with what we’ve seen during the pandemic, show that consumers now have new, specific criteria that determine value from their service and content providers, and they want new ways to engage. Providing a platform to offer unique, contextualized experiences like these can create stickiness and a relationship between the user and the content provider.”

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Raman Abrol

Raman Abrol, General Manager, Amdocs Media, CEO of Vubiquity

Findings include:

  • 52% of respondents said they would pay more money to have every Olympics event on demand.
  • Nearly a quarter said they’d be willing to invest in more services that offer virtual reality or augmented reality (23%).
  • Another 23% would pay more for in-game challenges with redeemable rewards.
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