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IDC research shows how data-mature financial institutions are accelerating GenAI adoption and driving measurable business outcomes.

GenAI is transforming financial services-but only data-mature organizations are seeing real results. ​ This IDC study, sponsored by Amdocs Studios, reveals how leaders are turning data into a competitive AI advantage.​

about IDC report

Data-First Strategies Lead in Financial Services

As regulatory complexity intensifies and digital-native competitors disrupt the market, GenAI gives financial institutions a strategic edge-but only when grounded in trusted, real-time data. Data-mature firms are using GenAI to streamline risk assessment, detect fraud proactively, and deliver ultra-personalized customer interactions. This is no longer a future vision-it's a current-state differentiator that defines who leads and who lags in financial innovation.

As regulatory complexity intensifies and digital-native competitors disrupt the market, GenAI gives financial institutions a strategic edge-but only when grounded in trusted, real-time data. Data-mature firms are using GenAI to streamline risk assessment, detect fraud proactively, and deliver ultra-personalized customer interactions. This is no longer a future vision-it's a current-state differentiator that defines who leads and who lags in financial innovation.

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What Top Firms Do

What Top Firms Do

AI innovation in financial services is accelerating-but success depends on data maturity. ​ This IDC research highlights how leading firms across banking, capital markets, and insurance are building data foundations that support secure, scalable GenAI adoption.​

Key insights include: ​

  • How mature data strategies unlock GenAI ROI​
  • Top challenges and how industry leaders are addressing them
  • A practical roadmap for CIOs, CDOs, and innovation executives
Based on a global survey of 151 AI decision-makers across financial services-including banking, capital markets, and insurance-this study delivers actionable guidance for data and tech leaders.

According to IDC,

  • 70% of the most data-mature financial services firms are already running multiple GenAI and predictive AI applications in production-compared to just 17% of the least mature organizations.
  • These leaders report tangible business benefits including 23% increases in employee productivity, 19% in customer satisfaction, and 18% in cost savings, all driven by investments in data modernization.
  • The report reveals that 100% of data-mature organizations have implemented AI-ready data architecture strategies, and 97% use automated data quality checks across all critical assets. Additionally,
  • 70% prioritize robust AI data access, and 86% cite performance/latency as a key driver of hybrid cloud deployment decisions-showing how infrastructure, governance, and accessibility are all essential to scaling GenAI effectively.

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