Leveraging real-time, data-driven marketing, Virgin Media O2 has successfully enhanced customer engagement – a key strategic goal. By partnering with Amdocs’ Growth Services team, part of Amdocs Data Intelligence services, the company has developed capabilities to make informed decisions that lead to highly targeted marketing strategies, while ensuring personalized offers reach each customer at the optimal time.

The approach leverages both real-time events and historical data from various sources, empowering Virgin Media O2 to determine and implement the most effective actions for individual customers. Significantly improved key customer metrics include engagement, retention, and satisfaction, while the active customer base has steadily grown. This data-driven approach, powered by Amdocs’ expertise, has been key to Virgin Media O2’s ability to stay ahead in meeting changing customer expectations and market demands.