The B2B market is fiercely competitive with a complex landscape of stakeholders – from hyperscalers to IT services companies, network equipment vendors to systems integrators, and the enterprises themselves. This means CSPs need to firmly assert their strengths to position themselves strongly in the value chain.
The continuing enhancement of 5G technology and network virtualization is giving communications service providers (CSPs) the ability to offer new products and services that would not previously have been possible.
Yet when it comes to the consumer market, with its fierce competition and low prices, growth will be hard to find as customers seek out ever increasing value from their fixed and mobile services.
Advanced B2B services will be the way for service providers globally to generate new revenue and monetize advanced network assets, serving a segment which still offers the potential for growth.
But the B2B market does have a number of characteristics which CSPs need to take into account in order to fully capitalize on the opportunities in front of them.