Why partnering at scale is the better path to Telco 2.0
What’s your definition of Telco 2.0?
Its meaning seems to shift depending on who you’re talking to, but there are always a few common threads. The first is that communication and service providers (CSPs) must adapt to changes in the market, or they’ll become a dumb pipe. Second, consumers are constantly finding new ways to access third-party services (think WhatsApp and streaming media) in a way that diminishes the CSPs ability to monetize. For the next era of telecom to succeed, these areas must be addressed.
In order for CSPs to thrive in the coming years, they must become a central player in the over-the-top (OTT) marketplace. However, this can be tricky, as many have tried and stumbled to work toward that vision in the past.
A fresh approach to partnering
Instead of trying to beat OTT providers at what they do best, CSPs should be partnering with them. In the process, they become the glue that connects people to their favorite OTT options. Some high-profile examples of this working well are Comcast’s Xfinity Flex, Maxis with Netflix and other regional services in Malaysia, and T-Mobile US with an array of media partnerships, including Microsoft’s Project xCloud game streaming service recently announced.
In this vision for Telco 2.0, CSPs use their close relationships with customers to make OTT services available in more-convenient ways. Instead of having a piecemeal OTT sign-up experience across the ever-increasing multitude of options, customers can choose the OTT services they want through their CSPs. CSPs benefit by monetizing partner relationships, OTT players gain access to more customers across the globe, and consumers get what they want more quickly.
Here’s the road OTT success
If partnerships with OTT providers are the foundation for success going forward, CSPs need to forge ahead with a wide number of alliances and make partner services available to customers. It’s that simple but getting the formula right to ensure customers and partners embrace it can be difficult.
We’ve introduced a new cloud-based platform in Amdocs MarketONE to provide a smooth and fast path to monetizing partner relationships; all while ensuring a seamless user experience. Join the leading CSPs who are turning partnerships into revenue fast. Get started now.
Sharath Dorbala is Head of Identity & Commerce, Amdocs