I started working at Vindicia three and a half years ago.
Vindicia is an Amdocs company that provides software-as-a-service (SaaS) subscription management and failed payment recovery solutions. I am responsible for partnerships and business development in EMEA and APAC. Partnerships are a major part of Vindicia’s strategy, and we aim to work with partners who can sell the Vindicia solutions and referral partners who bring us leads for companies requiring Vindicia solutions.
I took my time in getting into tech. The law, with all its drama was interesting to me.
At the age of 12 I decided to study law. My family was made up of doctors and lawyers. I knew I’d never be a doctor. I actually had aspirations of being an actor as I always loved the stage. But I didn’t think it was practical. But the law, with all its drama was interesting to me. I studied law and business administration at Haifa University, the first year they opened a law faculty.
After working as an attorney for 10 years in the field of commercial law, representing both large companies and startups, I moved with my family to Cincinnati, Ohio where my ex-husband was doing a fellowship. There, I worked as a lobbyist in the Ohio House of Representatives and Senate for health organizations. When I returned, I continued to represent a number of American companies in Israel. It was then that I realized that I wanted to work less in a consulting role and instead be more hands on, taking more risks. After representing a medical devices startup during an IP acquisition, they offered me a position as their biz dev. Within two months I was CEO of the company.
I then continued to work with startups. At some, such as “eglue”, I managed business development and worked with Amdocs as a partner that brought us into major deals. At others, I was co-founder, including startups that deal with customer engagement…until the money ran out!
I have a lot of freedom to do what I need to do without being micro managed.
It takes courage to make career changes, especially when entering the startup world, which is like a roller coaster. There are days of incredible success, and then there are successes that are later revealed to be failures. The changes in my career were often a result of circumstances.
My move to Amdocs took courage because I had to enter the corporate world and adapt to it. But to my joy, I quickly discovered that in many ways Vindicia runs like a startup within Amdocs: It’s fast-moving, and I have a lot of freedom to do what I need to do without being micro-managed. It helped that my manager, who had recruited me, was very supportive throughout the process. While I still need to show results, I have a lot of support and a free hand to do what needs to be done.
I use my legal background every day in the tech world, whether it’s negotiating skills, or my legal and business outlook. I am happy that I don’t have to write contracts now, but the essence of the deal from both the legal and the business perspective, is something I contribute to as a trained attorney.