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Point of View

Secrets of behavioral design

Secrets of behavioral design

Gil and psychologist Liraz Margarlit discuss cognitive bias, the illusion of free will and what it means to be a psychologist of the internet.

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Gil Rosen, CMO, Amdocs

S2 E9

03 Mar 2022

29:35

Secrets of behavioral design

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Mar 3, 2023
Episode 9: Secrets of behavioral design

In today’s world, we’re all constantly being bombarded with endless information, messages, and advertisements. Most of us are forced to make hundreds of decisions each day without having the time to consider all of the options available, which often feels impossible.

In this episode, Gil sits down with psychologist, writer, keynote speaker and consultant Liraz Margarlit to discuss the practice of behavioral design as a means of influencing people’s everyday behaviors by analyzing their decision-making patterns.

During the episode, Gil and Liraz discuss cognitive bias, the illusion of free will and what it means to be a psychologist of the internet. Liraz shares her perspective on how organizations and government agencies can use behavioral design to their advantage to persuade and influence consumers.

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