One of the key objectives of digital migration is to preserve subscriber history.
This is especially true post-M&A, where subscribers might need to be moved between providers, potentially leading to mismatches between offerings and terms in the legacy and new systems. Then there’s the business imperative to move as many subscribers as quickly as possible. This allows you to take full advantage of your new capabilities, while keeping operating and maintenance costs to a minimum. And while most subscribers will be eligible for migration, some might be assessed as undesirable and ineligible. Even eligible subscribers may need processing or “treatment” as part of the process.
The challenge to get it right, the first step of your digital transformation must be to carefully analyze your capabilities – potentially hundreds of them plus all their permutations (e.g. timing release of new features, considering each subscriber’s preferred communication method). Then, once you’ve mapped all the constraints, you need to consider whether it’s worth changing the order of new feature development in order to migrate more subscribers sooner. Such segmentation also ensures your subscribers don’t become overwhelmed by the changes.
Another key is a dynamic dashboard, which can provide a snapshot of the project at any point in time, with the latest forecasts and recommendations, and enabling access to both the business and development teams. The framework must also include the capability to perform “what if” analyses, so you can check how any proposed program changes will affect your forecasted number of successful migrations.
Harnessing data to accelerate migration
Amdocs End-to-End Analytical Framework provides ongoing intelligent analytics to accelerate your conversion program. It does this through a combination of data analysis capabilities, machine learning models and BI tools that provide timely data and insights. Amdocs End-to-End Analytical Framework provides service to multiple groups in the organization by synthesizing them into a consistent framework.
“We successfully converted millions of subscribers faster, with a superior customer experience. This product migration would have been impossible without the Amdocs Conversion Analytics Framework"
Mastermind your data journey
The journey from raw data to actionable insights can be challenging; Amdocs' approach to data guarantees you’ll navigate it successfully.