Last week, I attended the MVNOs World Congress 2023, the ultimate gathering for MVNOs, MNOs serving MVNOs, MVNEs, MVNAs, and vendors in the MVNX industry.
It was great to meet all the regular ‘suspects’, from speakers to analysts who have become more recognizable than my own wife. Of course, there were potential customers as well.
While the conference had interesting and focused content, I couldn't help but notice that many presenters touched on similar issues, albeit from different perspectives.
When Dario Talmesio, a Senior Analyst from Omdia, delved into the challenges of MVNOs and the opportunities, I was almost tempted to whisper “not you too, Dario”, but then he took an interesting turn and started addressing a subject that hadn't received much attention until then- MVNOs and eSIM.
Is eSIM truly an opportunity for MVNOs, or more like a mice trap?
“MVNOs are inherently more agile and digital in nature”, Dario emphasized and urged them to leverage their strengths, such as lean operations, rapid time-to-market for new offerings, expertise in digital channels, and their ability to appeal to tech-savvy customers who readily adopt new technologies.
Dario highlighted the rise of eSIM as a new opportunity for MVNOs to gain access to high-end devices, a segment, and a territory most MVNOs need to fight for.
"... it seems that they, like many MNOs and MVNOs out there, overlooked the significance of getting ready for eSIM."
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