The complexity of our digital experience is constantly increasing due to the explosion of multiple devices, the greater number of scenarios that need to be tested due to the expanding nature of IOT in the home, car and retail, as well as the increasing demand for greater customer insights.
As we move to a world of exponential growth of connected experiences, how can Quality Engineering organizations keep up to continue to deliver the best customer experience? We contemplate the four stages to the multiverse, beginning with the initial push into DevOps, with focus on continuous testing and intelligent automation, moving in the second stage to full maturity of this phenomenon. As we look out beyond realizing the full potential of DevOps, we move to the world of Cognitive, Cloud, Crowd and 5G, and finally arrive at the Multiverse, which needs to accommodate existing digital channel plus the emerging Metaverse, while taking quality beyond the lab.