10 Predictions for 2020 from Amdocs Executives

Below, you’ll find predictions from a variety of Amdocs executives on topics like 5G, media, cloud, IoT and more.

Darcy Antonellis, Head of Amdocs Media & CEO of Vubiquity

AI will continue to change Hollywood’s creative process

In 2020, Hollywood will undoubtedly increase its use of AI in the creative process. By using AI to create and deliver the right content to the right audience, Hollywood will be in a position to better estimate interest and demand. This will influence production decisions, scripts and creative nuances moving forward. Furthermore, assuming an even more fascinating role over the next five to ten years, AI will change the way producers and directors approach production realization. While it will never wholly overtake what the creative mind can conjure, AI will help bolster and target that creativity in an impactful and meaningful way.

On the production front, from 2020 and beyond, AI will help identify nuances in data. This will include even the most nominal differences in appeal to audiences when it comes to storyline, genre and things like color and light palettes. Furthermore, if used as a tool and not as pure substitution for human talent, AI will play a fascinating role over the next ten years, changing the way producers and directors bring their own creativity to the screen.

Brand-based OTT & convergence of platforms

2020 will continue to bring new, global direct-to-consumer entrants to the market with sizeable spends on content creation and production. Original content investments will increasingly become the face of brands, and the main basis for consumer decision-making in subscription wars.

With increased options for consumers, creating an experience that promotes great content and experience – as well as that makes a subscriber’s digital life easier to navigate and manage – will be valuable. To achieve this, partnerships, better digital lifestyle management, flexible cost-of-entry (paid, free with ads, etc.) and revenue-sharing opportunities will become increasingly important.

Anthony Goonetilleke, Group President, Media, Network and Technology

5G deployment will continue to gather momentum

The 5G arms race may have slowed in 2019, but 5G (standalone) should be ready for prime-time next year.

As the adoption of 5G accelerates in 2020, we'll notice technologies coming together that drive innovation – both in the consumer and enterprise spaces. Consumers generally recognize speed as the logical impact of 5G’s rollout. However, there is an entire suite of functionality, ranging from low latency, security, support for IoT and network slicing that will create endless opportunities. The industry will act on this to drive innovation on the back of 5G and find new ways to monetize.

While urban areas are leading the charge, rural communities will set their sights on bringing new high-speed fixed wireless access to underdeveloped superhighways. Yet with environmental barriers, 5G may take longer to deploy in these areas, and lower frequency spectrum will come out on top to better serve rural space. As part of this process, we will start to see traditional wireless-only providers stepping into the land of high-speed broadband with this evolution, benefiting rural America.

Cloud gaming and 5G will move us closer to a post-console world

When it comes to gaming, we’re starting to see a move from hardware to platforms, which 5G networks can better enable. The big differentiator is edge computing and low latency. The console experience will evolve to the home hub, and service providers will be getting intro streaming-type gaming systems, asking, “How do I own the HDMI port to every TV set in the house,” either via gaming or content.

Reskilling the workforce will be an increased priority

We are already seeing a shift in the workforce as employees change their mindsets and adopt a mentality of continuous learning. In 2020, we’ll see an accelerated pace of change in reskilling due to the digitization of our society. This will render the education that younger people are going through today less relevant – particularly from a skills and tools perspective – by the time they’re actively contributing to the workforce. This rapid shift will force organizations to implement tools, managerial support and new platform adoption to create an environment that fosters this change.

Angela Logothetis, CTO of Amdocs Open Network

Innovation in spectrum will enable the rise of new 5G players

As incumbent mobile service providers move to 5G, they will need more – and a broader range – of spectrum ranging from low to high band. In 2020, we will see innovation in spectrum to deal with this demand. Expect to see billions of dollars spent in spectrum auctions, as operators learn where and how to best use the likes of mmwave to deploy technologies that increase efficiency and support "re-farmed" spectrum.

5G will also see new, disruptive players entering the market in smart cities, IoT devices and private networks. All these new players will also require spectrum, driving innovation in regulation and allocation. Multiple countries, including the USA, Japan, Germany and the UK are already regulating bands of spectrums to be available through shared and priority access, and to be dedicated to enterprise applications. But in 2020, as 5G begins to takes hold, this will encourage innovation, disruption, and competition in that market. Traditional CSPs will evolve to open cloud networks, network sharing, network slicing and new spectrum to attain the cost structures, agility and innovation to compete in 5G.

Operators will start to automate the networks of today in preparation for the networks of the future

With CSPs under increasing pressure to reduce costs, increase agility and manage the increasing size and complexity of the network, they’ll take a much closer look at automation in 2020. We’ll see incumbent operators evolve from robotic process automation to the next step in the journey – human-guided automation. We’ll also see the first use cases for automated operations of hybrid networks and closed-loop automation of virtualized networks. Market leaders will explore AI and machine learning use cases to build the insights needed for the autonomous networks of the future.

Automation is not only a technology change, but an organizational and learning one as well. As a result, we’ll see workers further move from repetitive and reactive roles to more creative and complex activities.

Gary Miles, Chief Marketing Officer

Closing the gap between IT and the business

In some service providers’ operations, there is a growing divide between IT and the business. IT needs to meet the increasingly high-velocity and complex needs of the business while managing the legacy. In 2020, we’ll see IT further adopting new technologies like cloud, continuous integration and continuous delivery (CI/CD), TMF APIs and open networks that allow much faster agility in smaller iterations hand-in-hand with the business.

We’ll continue to see an increasing number of service providers embarking on digital transformations to do this in a more stepped and continuous way to help IT stay in line with the business; and also battle against disruptive connectivity players entering the market. More and more of these transformations will move into the mid-market and B2B space.

Gil Rosen, President & General Manager, amdocs:next

AI will inch IoT closer to a breakthrough

We’ll see the IoT revolution inch closer to reality due to artificial intelligence (AI) turning signals from connected devices into business and operational insights. AI-enhanced IoT devices will better learn regular behavioral patterns and see when something is going out of trend, providing intelligent predictions and alerts versus a firehose of notifications.

This will move us closer to effectively digitizing the physical world like Amazon does with their online experience. We’ll better predict when people will come and go, how long they’ll engage, and better understand behaviors in the physical domain.

Avishai Sharlin, General Manager, Amdocs Technology

Momentum in cloud, service mesh and severless computing

As cloud technology continues to be adopted throughout the industry in 2020, we’ll see some notable trends:

Containers will become the de-facto software packaging model, with application modernization taking an accelerated path. Containerizing legacy apps plus everything running on Kubernetes will create a unified domain of operations.

We’ll continue to see serverless computing gain more momentum, as it’s brought into on-premise platforms like OpenShift, Google Anthos and others via kNative. AWS Outposts will disrupt the industry in 2020 as it blurs the lines between on-cloud and on-premise workloads and services. Its main competition will be Google Anthos, and Microsoft Azure.

Istio / service mesh will become a standard approach to run cloud-native apps and microservices. We’ll see an increase in these environments via Google’s Antho’s service mesh and OpenShift Service Fabric (both based on Istio), VMware’s soon-to-be-released service mesh and Amazon Web Services AppMesh.




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