Iris Meijer Leads Verizon Business's US Enterprise Telecom Revolution with AI and 5G
Iris Meijer Leads Verizon Business's US Enterprise Telecom Revolution with AI and 5G
Welcome back to MWC Barcelona! Today Matt is joined by guest host Gil Rosen to interview Iris Meijer, Chief Product & Marketing Officer at Verizon Business.
April 18, 2024
Iris Meijer Leads Verizon Business's US Enterprise Telecom Revolution with AI and 5G
Welcome back to MWC Barcelona! Today Matt is joined by guest host Gil Rosen to interview Iris Meijer, Chief Product & Marketing Officer at Verizon Business. They discuss Verizon’s B2B offerings and marketing strategies, the ways in which Generative AI is changing the telecom landscape, and dive into Fixed Wireless Access (FWA) at Verizon and beyond. To continue the FWA conversation, Matt is joined by Chris Antlitz, Telecom Principal Analyst at TBR. They discuss FWA as a scalable use case of 5G, and how rollout needs to occur to prove ROI and expand access to markets that lack broadband access. Don’t miss this opportunity to hear from the leaders at the forefront of FWA.
"Over the years, I think the importance of the CMO has certainly grown. Absolutely. And I think CMOs have a seat at the table. It's not a question anymore whether you have it or not. And I think one of the reasons is that we actually have a wealth of customer data. We truly understand the customer and have the data on the customer. And that is key when you develop products."
“It's [Generative AI] given so much power to the marketing team and, of course, the content creation. The personalized content creation at scale is only something that can be achieved with AI, generative AI."
“The pace of breakthroughs in satellite connectivity technology over the last, I'd say, ten years has come leaps and bounds. And people don't know that. And there's some people in the industry that underestimate satellite with low bandwidth. You can't scale it. You can't get a lot of subs on those platforms. It's not true anymore.”
