Research

5G

Monetization

The BIG gap: what your business customers really think of 5G

Our research shows that while businesses around the globe are curious about 5G, they have yet to fully undertsand the various ways in which it impact their business. What does that mean for your B2B 5G strategy?

28 Oct 2021

The BIG gap: what your business customers really think of 5G

Layout canvas

Though enterprises are excited about 5G, they still have a limited understanding of its potential industry specific benefits beyond speed.

In this report, we highlight key recommendations for operators on how to close this gap and seize the B2B opportunity that 5G presents.

Read the full report to learn about the key three strategies we’ve identified to help CSPs address this challenge:

  1. Build credibility within prioritized industry verticals
  2. Build messaging around “killer concepts” instead of a “killer app”
  3. Pursue more innovative monetization models