Research: What’s holding consumers back from the metaverse?
Research: What’s holding consumers back from the metaverse?
Consumers are interested in using the metaverse but are very specific about barriers holding them back. Here’s what our research found.
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The What Consumers Really Want from the Metaverse report found that there is work to be done to explain the metaverse. Also, it highlights the importance of a flawless network and flexible cost-of-entry for consumers to get on board.
"We’re entering an era of significant change. Just like the iPhone turned the internet into mobile, the metaverse will disrupt the internet as we know it. It has the potential to be as important as we see email or social media today. But first, we’ll need to tackle hardware costs, network readiness and more."
Findings from the research include:
- Half of consumers are still unsure of what exactly the metaverse is, making-real life use cases and education essential.
- Most would be willing to replace in-person experiences with virtual ones, but only if they could guarantee an optimal internet connection.
- The cost of hardware is still a major sticking point, with most consumers wanting smaller investments or leased hardware opportunities.
