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A fully pre-integrated BSS stack as a service

Amdocs Digital Brands is a one-stop-shop care, commerce, ordering and monetization solution specifically built for digital brands. With a retail-like mobile experience, rapid time to market, high business flexibility, extreme scalability and a subscription-based business model. Discover our fully pre-integrated BSS stack as a service, enriched with a comprehensive library of pre-built customer journeys and business processes that enable creating, capturing and monetizing any customer moment.


Care, commerce, ordering and revenue management suite


Key Components

  • Mobile app, web care, assisted care (omni-channel)
  • Ordering, commerce and fulfillment (with an integrated business catalog)
  • Pay-in-advance subscription monetization
  • Broadband (optional add-on)
  • 5G OCS+PCRF (optional add-on)
  • Loyalty & campaigns (optional add-on)


Total experience is more than a mobile app

The suite is designed to provide a digital, self-service experience not only to the end users (subscribers) but also to the other stakeholders who participate in ensuring a superb digital customer experience:

manage customer journeys graphic

Pervasive digital experience

Why choose the Amdocs Digital Brands Suite

When you need to launch, or scale up, a nimble digital business that focuses on simplification, speed and efficiency, and need IT support for:

  • Care (self, assisted/back office)
  • Commerce, driven by a business catalog
  • Ordering
  • Monetization
  • 5G – current or future

As a SaaS offering, the cloud-native and highly elastic Digital Brands Suite is fully managed by Amdocs on AWS cloud with clear operational SLAs. Customers only pay the subscription fee and do not need to worry about IT operations, licenses, infrastructure, backups, etc.

Supported customer journeys

The Digital Brands Suite includes detailed documentation covering all the supported customer journeys, business processes, APIs, etc. Business processes follow the TM Forum eTOM and APIs adhere to the TM Forum Open APIs collaborative project (and are in the process of formal Open APIs certification).

digital brands journeys map

Supported customer journeys


We even provide our customers with an interactive visual tool to explore, learn and implement the various customer journeys and business processes:

Amdocs Book of Knowledge

Amdocs Book of Knowledge where customers can access the full customer journeys and business processes documentation

Supporting 5G today and tomorrow

As an optional subscription add-on the Digital Brands Suite provides Amdocs Charging and Policy, the world’s leading OCS and policy for supporting any 5G use case. This is a cloud-based solution that was proven to provide extremely high bandwidth and low latencies over AWS cloud – enabling 12 Billion complex charging transactions per day on the cloud. The OCS and policy are integrally integrated into the Digital Brands Suite for a seamless experience.

Cloud-native architecture

Amdocs digital brands is based on a modern architecture that leverages AWS native cloud services to maximize performance, scalability and efficiency. This is achieved through a services oriented architecture that is arranged by business domains, where each service is developed using the best serverless functions suitable for the performance of that specific service. This way, business functions are optimized without compromise due to external limitations such as available servers, enterprise licenses etc.

Amdocs Digital Brands Suite HL architecture

Amdocs Digital Brands Suite HL architecture

Other benefits of heavy reliance on serverless functions are: extreme scalability, top security as each service is built securely from the ground up without relying on independent security layers, flexiblity and automation as code is constantly deployed platform-wide without having to wait for pre-set release cadence and much improved sustainability – lower carbon footprint.

Services oriented architecture organized by business domains

Services oriented architecture organized by business domains

Busines-led architecture

Services communicate through standard APIS, conforming to TM Forum’s open APIs initiative – and we expose all APIs to our customers who have a choice to extend any functionality and further monetize the Amdocs Digital Brands Suite and the data is processes.

TMF open APIs

Supported TM Forum open APIs


make it

Your future looks
breath-taking from here


Embrace the cloud and together we’ll see your business agility, innovation and scalability soar to new heights.

Simplify the complex,
deliver the brilliant


Discover the streamlined, cost-efficient and intelligent answer to increasingly complex customer, IT and network demands.

Fill your customers’ day
with content they love


Build an irresistible content proposition and experience that keeps your customers coming back for more.

Reinvent the customer
experience. Every day.


Discover the agility to deliver a jaw-dropping digital experience that always exceeds expectations.

Make today’s impossible
tomorrow’s possible


Unlock the full potential of 5G and shape the network to create new capabilities, unique business models and game-changing opportunities.


about Amdocs

Discover how Amdocs can help your business.


Your future looks breath-taking from here.


Simplify the complex, deliver the brilliant.


Fill your customers’ day with content they love.


Reinvent the customer experience. Every day.


Make today’s impossible tomorrow’s possible.



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